7 easy steps for writing product descriptions

If you are like me, you probably never intended to write product descriptions. But if you are reading this I assume you have found a need to do so.

I originally started writing for myself, and then found I could help others by writing software and tips to be helpful. While there is a lot of creativity involved with writing descriptions there are a few steps I follow to try and streamline the process as much as possible.

Think about your reader

You don’t need to do an in-depth analysis of who your customer is, but you should have a rough idea. If you are selling children’s clothing it will be a safe bet that your reader will be an adult woman who is a mother. Get a picture in your mind of who she is and write to her. Think about what she might want to know and hear. Also, keep in mind what your audience might not want to hear and try to keep yourself from straying. For example, a mother shopping for children’s clothing may not be interested in the same things that she would when shopping for herself. Fashion trends will take a backseat to durability or how cute an outfit looks.

Do some research

Sometimes we will need to write about a product with which we may not have direct experience. As a man, I have not had a lot of experience in women’s fashion. Fortunately, we live in an age where information is easy to come by. To research a subject I like to break it down into attributes and benefits. For example, if you need to find out about dresses, you’ll also want to research about collars, material, hemlines. I find I’ll spend more time researching that I do writing, but it pays off. This works well if you are writing multiple product descriptions on the same subject.

Don’t just stick to the facts, look at blog posts and opinions of several different writers. Don’t just copy the information. This is important! Digest the information so you can tell it in your own way.

Get Inspired

At times you’ll need to write about products that are not exactly your cup of tea. This occurs a lot if you are writing for someone else’s shop. You may think that you can’t possibly get excited about fishing tackle or crocheted tea cozies. The people who will read your descriptions are excited about the products. They want to be excited and want your descriptions to pique their interests even further. Even if you are not excited about the product, get excited about the storytelling. The most effective product descriptions will bring the reader into the story.

Write your opening statement

The opening statement is the introduction to the reader. If you write a boring opening sentence you risk losing the reader right away. You want to engage either imagination or emotions right at the start. Some of my favorite opening phrases are

“The right dress will” – This gives the reader confidence

“If you are like me” – Provides empathy and an emotional connection

“This dress will make you feel like” – Invokes emotion and imagination

“Just imagine yourself” – Brings the reader into the story as the main character

Example:
Just imagine yourself standing out and turning heads, wearing this beautiful summer dress while walking your favorite beach, as the waves dart between your feet as the sound of the waves and seagulls delight your ears.

Write benefits instead of features

Once you set the scene with the opening statement you then just need to keep their attention. Move on to the details and features of the product. Resist the urge to list the features and instead give the benefits of each feature.

For example instead of saying “These clothes are durable and long-lasting” say something like “The durable material means that even with your active lifestyle, you’ll be able to enjoy this wonderful outfit for years to come” or “The low neckline will be sure to turn heads and make you the center of attention.”

Write to the future

If you write to the future you can put into the reader’s mind the possibility of buying the product. In a way, we are holding back the feeling unless the reader is committed to buying.

Don’t write

“This dress looks great for any occasion”

But instead

“You will look great in this dress no matter the occasion”

This puts into the reader’s mind the future where they own the dress and it also brings the reader into the story.

Write a closing

After several rounds of writing the benefits part of your story, it is time to wrap it up. In the last sentence, you want to give the reader permission to buy. It will depend heavily on the product you are selling, but some of my favorite phrases are:

“You can’t go wrong with..”
“Treat yourself with the dress you deserve”
“You’ll never regret the way you will look in this dress”

While there will be a lot of work involved in writing your product descriptions, I hope that these steps will help get you started. In time, you’ll find your own tips and tricks, and your work will get easier with every new description.

New writing tools

I make a lot of product descriptions! To help myself do it more efficiently I have written some tools to help me. I’ve now made public versions of these tools to help you in your description building.

There are now 2 new tools, the sentence spinner and the quote library that are included free with your membership.

This is just the start. There will be many more tools to come. You can access all the tools here.

Happy Writing!

William

New Jewelry Categories

Due to requests from several members, I’ve added 2 new categories for Jewelry. This should help sellers of specialty jewelry get more accurate descriptions for their products. I’ll add more as requested!

  • Fantasy Jewelry
    • Rings
    • Pendants
  • Beaded Jewelry
    • Earrings
    • Necklaces
    • Bracelets

Product Description Examples – women

Here is a library of free product description examples for you to use copy and steal. They are all of my own creation and are good examples of my custom product descriptions.

If you need more descriptions you can use the product description generator. If you need something more niche related, I recommend checking out my other services!

Women’s clothing product description examples

Dresses

Bohemian Beach Dress

Free product description examples

When choosing a summer dress you want to find something that will keep you cool but also looking good. While each woman will have different opinions on the best summer dress, ultimately it’s up to you to choose what you’re comfortable and confident in.

This Bohemian beach dress was designed to be your go-to summer dress because it will keep you cozy and stylish all day long. It is loose enough to…

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Skirts

Green Pencil Skirt

If you are looking for a good skirt that will get you through all seasons this is it. The right skirt will help you create a feminine and fashionable look that can not be ignored!

A different top, some new boots, and this dark green Pencil Skirt can do wonders with many different outfits.

Classic and timeless this skirt …

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Shoes

shoes

Marilyn Monroe once said, “Give a girl right shoes and she will conquer the world”.

Certainly, the right pair of shoes can make you feel amazing and heels will add a statement to any look.

These grey pointed heels shoes will …

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Camisoles

White Lace Camisole

Camisoles

Whether for that someone special or for yourself, this white nylon camisole will make the lady wearing this look great and feel gorgeous.

With relaxation in mind, this foxy white nylon camisole will make a chic update to your lingerie collection. This camisole offers…

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Sleepwear

Black Silk Nightdress

night dress

Getting a full eight hours can sometimes be a real challenge, but choosing the right sleepwear will set you on the right track.

Every woman should have good sleepwear to make herself feel right at home and this nightdress will do the trick. Designed for women who don’t want to sacrifice style for comfort. And why should you?

This sultry black nightdress will …

continue reading

Product Description Examples – Camisoles

Here is a library of free product description examples for you to use copy and steal. They are all of my own creation and are good examples of my custom product descriptions.

If you need more descriptions you can use the product description generator. If you need something more niche related, I recommend checking out my other services!

White Lace Camisole

Whether for that someone special or for yourself, this white lace nylon camisole will make the lady wearing this look great and feel gorgeous.

With relaxation in mind, this foxy white nylon camisole will make a chic update to your lingerie collection. This camisole offers a sporty look for those warm summer nights. With stunning lace detail, this silk camisole connects perfectly with your body.

The camisole leaves your arms free and your shoulders bare for a cozy feeling and a stunning look.

Pair this camisole with a great pair of jeans and a top, or just with undies for an early night. With adjustable straps, you can change this camisole to your ideal fit.

Product Description Examples – Sleepwear

Intro here

Black Silk Night Dress

Getting a full eight hours can sometimes be a real challenge, but choosing the right sleepwear will set you on the right track.

Every woman should have good sleepwear to make herself feel right at home and this nightdress will do the trick. Designed for women who don’t want to sacrifice style for comfort. And why should you?

This sultry black nightdress will be cuddly, soft and warm while naturally emphasizing your feminine shape.

The pleasing black color will make you look tantalizing and it is so comfortable making sure that you’ll get a great night’s sleep, night after night!

Product Description Examples for Shoes

Here are some custom show product description examples for you to copy, steal and use on your shop. I picked 5 shoe products from AliExpress under the best seller category. It is the start of summer when writing this post, so a lot of sandals were popular. I did try to get a bit of variety.

I started with the product description generator and then expanded the writing from there. Each description is at least 100 words and took about 30 minutes for each description, including some research. I try to make each description focus on details unique to that pair of shoes.

If you’d like to order your own custom product description click here

Autumn Flock High Heel Sandals

Marilyn Monroe once said, “Give a girl right shoes and she will conquer the world”.

Certainly, the right pair of shoes can make you feel amazing and heels will add a statement to any look.

These grey pointed heels shoes will make you look bewitching and show off your sense of adventure. They will make you look taller and give you an attractive look that is both feminine and beautiful.

No woman’s wardrobe is quite complete without a pair of daring and elegant pointy-toed heels such as these. And with the classic style of these heels, you’re sure to wear these heels for years to come

Platform Gladiator Sandals

The right pair of shoes can add a lot of points to your overall appearance.

Gladiator Sandals, a flat sandal with several wide cross straps holding the sole to the foot, and with a solitary strap around the ankle, can see you feet through the summer season in style.

These open toe gladiator sandals shoes will make you look becoming and give you a sense of pride and satisfaction and will give you a sense of comfort and relief.

When it comes to summer shoes, a pair of well-made sandals will stay in your collection for years to come. The sandals will make your feet feel in heaven.

Low Heels Summer Sandals

Gone are the days when fashion had to be sacrificed for comfort.

The right pair of sandals will make your feet ‘oh so comfortable’ as soon as you put them on. These black closed toe sandals will make you look exotic and will bring a great feeling of true confidence.

These sandals show off your sense of sophistication and style and will look bewitching. These shoes feature a square heel and a bucket strap to ensure the shoes stay securely on your feet.

Sandals will take you from season to season with effortless style and will make your feet feel in heaven.

High-Heeled Open-toed Sandals

When you wear the right pair of shoes, you can conquer the world.

These red high heel open-toed sandals will make you look bewitching and exquisite. These open-toed design will show off your perfectly polished nails and are perfect for keeping your feet cool on hot summer days.

The ankle strap helps secure your foot and adds a touch of style to the sandals and the heels will add some height and sexiness to your feet.

These lovely sandals will add a chic touch to your look! You don’t have to worry about making the right decision with these gorgeous high heel open-toed sandals.

Sandal Shoes

The right pair of shoes will make you feel amazing, and this shoe-sandals combo will pair with all your casual summer looks.

These white open sandals shoes give you all the comfort of sandals but with the cushioning support of a running shoe.
The dual straps adjust to keep your feet secure, and the velcro fasteners make this shoe a breeze to put on and take off.

The combination of between shoes and sandals distinctly mix 3 important features:

  • unbelievable comfort
  • flexibility
  • contemporary style

These shoes will look amazing and will give you a sense of comfort and relief that your feet deserve!

Skirt Product Descriptions

These are samples of custom products descriptions for skirts, that I have written. Feel free to steal them.

I took 5 of some of the most popular skirts from AliExpress at time of writing and set out to write descriptions at least 100 words long. Each description focuses on details unique to each skirt.

As usual, I used the product description generator to get me started and did research on styles, and other information about the skirt with which I was unfamiliar. Each description took about 30-40 minutes to write.

Green Pencil Skirt

If you are looking for a good skirt that will get you through all seasons this is it. The right skirt will help you create a feminine and fashionable look that can not be ignored!

A different top, some new boots, and this dark green Pencil Skirt can do wonders with many different outfits.

Classic and timeless, this pencil skirt will hug your body and turn heads. The empire waistline will elongate your torso for a slimming effect on your figure.

Designed to show off just the right amount of leg, this knee-length dress strikes the right balance between office stylishness and night-time elegance.

Black Pleated Skirt

Wearing a skirt can make you feel fun, flirty and feminine. This Pleated Skirt is a wardrobe essential and can be worn in so many different ways with a variety of tops and shoes. Pair this skirt with a pair of heels and a nice jacket for a really stunning look.

The exquisite black color will have you give you a coquettish look and the ankle length will make you look feminine and professional at the same time, so you can wear it before, during and after work!

The skirt is great if you are of smaller stature because the empire waist will lengthen your midsection and create the appearance of added height. This pleated skirt will have you looking flirty and cute throughout your day!

Product Description examples for dresses

These are samples of custom products descriptions that I wrote. Feel free to steal them.

I took the 5 most popular dresses from AliExpress at time of writing and set out to write descriptions at least 200 words long. Each description focuses on details specific to each dress. I used the product description generator to get me started and did research on styles, trends, and anything about the dresses with which I was unfamiliar. Each description took about an hour to write.

Bohemian Beach Dress

When choosing a summer dress you want to find something that will keep you cool but also looking good. While each woman will have different opinions on the best summer dress, ultimately it’s up to you to choose what you’re comfortable and confident in.

This Bohemian beach dress was designed to be your go-to summer dress because it will keep you cozy and stylish all day long. It is loose enough to be comfortable without seeming baggy, and it is snug enough to be captivating.

This dress comes with a belt tie that fastens in the front which gives you look taller and slimmer look. The carefree and effortless ensemble exudes a cool vibe, perfect for summer, and the Bohemian style will give you the feeling of a nomadic spirit.

The high slit skirt will make your legs looks teasingly attractive and give your legs a sense of freedom. The hidden side zipper will give you a snug and secure fit and the ankle skirt will add a dash of fashion to your rotation. The natural waistline is super flattering and the short sleeves will make this dress a comfortable choice for your spring and summer wardrobe.

A dress like this with its non-conformist styles will always stay in fashion and will be a staple for many years to come.

Summer  Floral Dress

If you’ve been thinking of treating yourself to a new summer wardrobe, you don’t want to pass on this beautiful summer floral dress. There’s no better way to express to yourself than with a new outfit that will stand out and turn heads.

This dress was made to flaunt your shape and show off your legs, all the while keeping you cool as a cucumber this summer season and exudes a flirtatious, boho-chic look that is designed to take you from desk to dinner. Unpretentious enough for around the town, but avant-garde enough you won’t dare be ignored!

Elbow-length sleeves have been trending steadily for some time now, and these cute elbow length sleeves really enhance the simple elegance of this dress.

The skirt length is low enough to be modest but just high enough to give your legs a longer look and to give you slimmer demeanor. And the ‘above the knee’ height of the skirt will go just great with your favorite pair of flats.

The natural design of the floral print will make the plethora of colors stand out contrasting against the black fabric background. Give yourself the look and confidence you deserve and get this exquisite summer floral dress today!

Striped Summer Chiffon Dress with Roll-up Sleeves

This is just the right dress for the summer!

Perfect for the beach or the city, you’ll be dazzling in this stunning garment that shows off your sense of style, sophistication, and flair for fun. You’ll always look and feel your absolute best in this Striped Summer Chiffon Dress with Roll-up Sleeves which will soon become your summer favorite.

The above the knee hemline creates a short and sassy look that makes gives you a long-legged slimming look. The outfit is designed to not only show off your legs but also to keep you cool and comfortable.

The colorful stripes deliver a sparkling dazzle to your walk. The combination of vertical stripes and the belt tie will offer a cinching and slimming effect that will sleek out your figure. The belt will also accentuate your hips and waist for a look that’s both smart and flattering.

The Roll-up sleeves add to the overall elegance and practicality of the dress and are easy to roll-up when you need to free your arms or when it gets a bit too hot in the daytime.

The buttons down the front allow you to define the size of the V-shaped opening at your neck, giving the dress a touch of sensuality.

This could be the perfect dress for you!

Summer floral dress

This Summer floral dress will soon become a seasonal favorite. You’ll be dazzling in this stunning outfit that shows off your sense of style, sophistication, and flair for fun.

This dress is designed for looks and ease, made to be breathable and built for comfort.

Not only do the buttons in front make the dress easier to put it on, but this lovely dress has buttons all the way down so it can also be worn open with jeans and a t-shirt.

Since this below the knee length dress cuts off your legs visually midway, pair it with your favorite high heels to keep your legs looking long and lean.

A bare shoulders look shows off just enough to get you noticed and is sure to turn some heads, The halter straps will give you that edge that you are looking for.

The empire waistline will elongate your torso for a slimming effect on your figure and without any sleeves to get in your way of fun this dress shows off a jazzy look for those warm summer nights.

The knee length makes this charming dress perfect for a party, or the beach could be the perfect place to sport the pineapple print.

Whether by the sea, pool or on social media, this dress will have you looking your best!

Summer Slip On Dress

Show the world your bold taste and personal flair with this Blue Summer Slip-on dress that radiates confidence! This dress will add some summer sizzle to your next special event. Go sleeveless for a gorgeous summer look! The cotton blend will allow your skin to breathe while you enjoy a really fashionable look! Perfect for the hot summer days.

The hem comes to just above the knee, for a look that’s both smart and eye-catching. This is short enough to be flirty, but still long enough to be appropriate for most events Above-the-knee dresses will always look great with either sneakers or heels.

The v-neck neckline shows the perfect amount of cleavage and brings a certain boldness and self-assurance to your outfit. This neckline style is a very popular choice of women of all shapes and sizes because it will flatter any figure.

The beautiful blue color will have you feeling good inside and out and the asymmetrical design will accentuate your shapely shoulders and collarbones and will balance your shape. The natural waistline design follows the natural curves of your body to create a form-flattering shape.

Tie everything together with a pair of statement earrings you’re good to go.