email template benefits

5 Great Reasons to Use Email Marketing Templates

I use email marketing templates and software for most of my campaigns. Why? If you are like me, you’ve struggled with writing 6 or 7 emails in a series from scratch. It is time-consuming and frustrating.

The benefits of email marketing templates for campaigns are numerous. Have you been considering using templates and have been hesitant? This article will endeavor to answer some of the questions surrounding using these templates for your business.

If you are not using email marketing to sell your products or service, you may be missing out on a cheap marketing opportunity.

Around 50% of Americans that are online check or send an email daily. A person will sign up to your list because they are interested in what you have to say or sell. Email subscriptions are easy to turn off, so if a person loses interest, it is easy to unsubscribe.

This gives you a dedicated audience. It is also one of the cheapest forms of marketing.

According to, an average of 293.6 billion emails were sent and received per day. Also, 89% of marketers use email to generate leads. If you aren’t using email marketing, then why not?

If you need help getting started, see my guide here.

What are email marketing templates?

Many times when people mention email marketing templates, they refer to the design. In this case, the template refers to the words. As pretty as a design may be, an email’s main function is to convey text information.

Email marketing templates range from generated copywriting to fill in the blank templates to customize your message.

Will Email Templates Help With Internet marketing?

Yes they help because the information is usually well written and have been tested already.

However, if you are in a crowded niche and a lot of marketers are sending the same email, likely, your email may not be seen, or you could even get unsubscribes. This is why it is important to customize things that are distinct to your business.

While it is tempting to copy and paste templates or generated text, adding customizations will put you ahead of those who don’t add anything personal to it.

Why use email templates?

  • Template save time
  • You don’t have to write all the content.
  • Useful inspiration for the content
  • Templates give structure to campaigns.

Time savers

One of the questions I get asked is, “What is one of the benefits of using templates for your email marketing campaigns?”. If I had to choose just one, I would say saving time. There are only so many hours in a day, and as a one-person operation, I have to use as many time-saving tricks as I can.

Prefilled content

One of the other reasons is you don’t have to write your email’s whole content; you only need to edit the template and then send it. In the case of our software MessageScribe, you only need to answer a few questions to generate a filled-in template. Whether you use the software or a fill-in-the-blank template, you still will want to customize it with your own voice and style.

Useful for inspiration

Sometimes we need a starting point or guide to get our ideas flowing. Ready-made content, even if not complete, can fuel the imagination and send us in creative directions.

Giving Structure to Campaigns

For those of us not use to sending campaigns, it can be daunting to know what type of emails we should be sending and in what order. Campaign templates give us a structure to follow even if we need to tweak or edit that order to best serve our business. It is also reassuring to know someone else has been down the same path before. It can give you that extra confidence boost needed to send out that email!

Where can I find samples?

We have samples that we use for nurturing campaigns or you can generate your own template with our software.

Whatever your business I hope that you’ll give email marketing templates a try.