I use email marketing templates and software for most of my campaigns. Why? If you are like me, you’ve struggled with writing 6 or 7 emails in a series from scratch. It is time-consuming and frustrating.
The benefits of email marketing templates for campaigns are numerous. Have you been considering using templates and have been hesitant? This article will answer some questions about using these templates for your business.
You may miss out on a cheap marketing opportunity if you are not using email marketing to sell your products or service.
Around 50% of online Americans check or send an email daily. A person will sign up for your list because they are interested in what you have to say or sell. Email subscriptions are easy to turn off, so if a person loses interest, it is easy to unsubscribe.
This gives you a dedicated audience. It is also one of the cheapest forms of marketing.
According to Snov.io, an average of 293.6 billion emails were sent and received per day. Also, 89% of marketers use email to generate leads. If you aren’t using email marketing, then why not?
If you need help getting started, see my guide here.
What are email marketing templates?
When people mention email marketing templates, they often refer to the design. In this case, the template refers to the words. As pretty as a design may be, an email’s main function is to convey text information.
Email marketing templates range from generated copywriting to fill-in-the-blank templates to customize your message.
Will Email Templates Help With Internet marketing?
Yes, they help because the information is usually well-written and has been tested already.
However, if you are in a crowded niche and a lot of marketers are sending the same email, likely, your email may not be seen, or you could even get unsubscribes. This is why it is essential to customize things that are distinct to your business.
While copying and pasting templates or generated text is tempting, adding customizations will put you ahead of those who don’t add anything personal to it.
Why use email templates?
- Template save time
- You don’t have to write all the content.
- Helpful inspiration for the content
- Templates give structure to campaigns.
Time savers
One of the questions I get asked is, “What is one of the benefits of using templates for your email marketing campaigns?”. If I had to choose just one, I would say saving time. There are only so many hours in a day, and as a one-person operation, I have to use as many time-saving tricks as I can.
Prefilled content
Another reason is that you don’t have to write your email’s whole content; you only need to edit the template and then send it. In the case of our software MessageScribe, you only need to answer a few questions to generate a filled-in template. Whether you use the software or a fill-in-the-blank template, you still will want to customize it with your voice and style.
Useful for inspiration
Sometimes we need a starting point or guide to get our ideas flowing. Ready-made content, even if not complete, can fuel the imagination and send us in creative directions.
Giving Structure to Campaigns
For those not used to sending campaigns, it can be daunting to know what type of emails we should send and in what order. Campaign templates give us a structure to follow even if we need to tweak or edit that order to serve our business best. It is also reassuring to know someone else has been down the same path before. It can give you that extra confidence boost needed to send out that email!
Where can I find samples?
We have samples that we use for nurturing campaigns or you can generate your template with our software.
Whatever your business, I hope you’ll try email marketing templates.
