Having an online business is a lot of work. If you are like me, then you probably struggle with writing product descriptions for your shop. It can be so time-consuming or expensive! Especially if you have a lot of products. That’s why I came up with this online product description generator!
See if this sounds familiar:
- Staring blankly at your description field.
- Not knowing where to start.
- Unsure of what information to include.
- Descriptions are taking too much time away from other things
I faced the exact same problems and just froze when it was time to come up with descriptions. I was a complete blank. However, being a programmer, I approached it from a coding point of view and decided to build a database of sentences.
When I made this tool I kept three things in mind:
- It had to be easy to use.
- The descriptions had to be flattering to the product.
- The generated descriptions should be able to be used anywhere you choose to sell and not locked into one platform.
Try it yourself or watch the video below for more information.
Free 3-day trial!
3 Great tools to choose from – Get Started!
- Classic Generator – Easy to Use
- Template Generator – Makes fill in the blank templates
- Advanced Maker – A tool if you write for clients or have a product not included in the classic generator.
All the above apps are included for the same price.
While you may use the descriptions as they are, I highly recommend you use the generator as a creative tool to help you build your own descriptions. See below for some tips on using this tool effectively.
If you have a product that is not on the list or you want to create more complex descriptions check out my advanced tool.
How do I make a product description?
- Select a category
- Choose Details
- Copy and Paste the text to your store!
What do the descriptions look like?
I’m glad you asked! Here are a few examples.
Little Black Dress Sample
This delicate black dress will see you from season to season with an effortless style. Cap Sleeves will always keep you cool on those hot summer days. The beautiful bateau neckline will enchant at first sight while the bell sleeves on this dress, look romantic and whimsical while the classic black color will make you look fetching. The hidden side zipper will give you a snug and secure fit. The dress length sits above the knee for a bold and sexy look. The open back will make every exit as stunning as your entrance. This bewitching dress will enhance the appearance of your best assets.
Diamond Ring Sample
A ring is a great way to show someone how much you care for them. The diamond stone will look splendid and gorgeous on her finger. This refined rose gold diamond anniversary ring will never leave her, and she is sure to receive plenty of attention and compliments. Fashioned from rose gold, This ring will give your style a fresh, fashionable look that will be admired by all and will never cease to delight and surprise you. This charming anniversary ring will never leave her finger.
These candles are perfect for the dining table or as a gift. The best part about this candle is that it is made from beeswax, so it has that pleasant “church” smell, while Votive candles will add the right atmosphere wherever you choose to use them. The refreshing scent of these candles will fill your whole house with a pleasant aroma. You’ll love the way these candles make you feel.
Want more samples? Click Here!
Is this product description generator for Shopify or WooCommerce?
Because you can copy your description, this will work anywhere! You can paste the text to any website! So if you are using Shopify, WooCommerce, WordPress, BigCommerce, eBay, or any other fine platforms out there, you can use this software.
What if you don’t have my category?
If you don’t see your category on the list, you can suggest a category, and I’ll do my best to add it.
How does it work?
The descriptor software uses a combination of natural language processing, artificial intelligence, content generators, and a huge database. While the descriptions are design for humans instead of a search engine, you can incorporate the words into your SEO strategy.
Are product descriptions necessary?
It is assumed that most people online have given up on reading. However, this is not true. While the pricing and picture of the item for sale is vital, the words are just as important for marketing your merchandise. The reason people read the description is for emotional validation after they have looked at the price. Most people will buy something based on how they feel.
- More Tools Released!In between updating product descriptions, I have been making a lot of tools that I hope will be helpful. While ItemScribe has and always will be …
- Product Description TemplatesI’ve put together some free product description templates for you to use in your shop. There are 5 categories General Products Women’s Appearance Men’s Appearance For …
Tips for using the online product description generator
Make it unique!
While no online product description generator for e-commerce is perfect, using one as a tool rather than a replacement for human writers can save you time and money. This will give you a general framework for each product, and then you can add some additional special unique details about the item. This is similar to some of the tools writers use such as a random first line generator for stories.
Change some words to fit the product better!
I use a thesaurus plugin to be able to change around words to make the description sound better. I’m using chrome, but there are plenty of these writing tools for every browser and device.
For example, if I see beautiful twice in a description I may want to change it to fine-looking, exquisite, or beauteous. What I did here was to copy and paste the word beautiful 3 times and right clicked to use the plugin to quickly change it!
Currently, I am working on updated versions of software that will let you manually spin descriptions. This gives you tons of choices for your words.
Make sure everything is correct!
While I try to ensure all the descriptions are correct, I’m using code to put together a lot of words, so sometimes gremlins sneak in and put things where they should not. I also want to make sure the extra stuff I’m adding is correct. So when I’m writing web content, blog post, or product descriptions I always use the free version of Grammarly. It has stopped me from making a lot of embarrassing mistakes.
Tips on Writing your own Product Descriptions
If you are like me, you probably never intended to write product descriptions. But if you are reading this, I assume you have found a need to do so. You can use the following tips on your own or with the product description generator to make them more your own.
I originally started writing for myself and then found I could help others by writing software and helpful tips. While there is a lot of creativity involved with writing descriptions, I follow a few steps to try and streamline the process as much as possible.
Think about your reader
You don’t need to do an in-depth analysis of who your customer is, but you should have a rough idea. If you are selling children’s clothing, it will be a safe bet that your reader will be an adult woman who is a mother. Get a picture in your mind of who she is and write to her. Think about what she might want to know and hear. Also, keep in mind what your audience might not want to hear and try to keep yourself from straying. For example, a mother shopping for children’s clothing may not be interested in the same things she would when shopping for herself. Fashion trends will take a backseat to durability or how cute an outfit looks.
Do some research
Sometimes we will need to write about a product with which we may not have direct experience. As a man, I have not had a lot of experience in women’s fashion. Fortunately, we live in an age where information is easy to come by. To research a subject, I like to break it down into attributes and benefits. For example, if you need to find out about dresses, you’ll also want to research collars, material, and hemlines. I find I’ll spend more time researching than I do writing, but it pays off. This works well if you are writing multiple product descriptions on the same subject.
Don’t just stick to the facts, look at blog posts and opinions of several different writers. Don’t just copy the information. This is important! Digest the information so you can tell it in your own way.
At times you’ll need to write about products that are not exactly your cup of tea. This occurs a lot if you are writing for someone else’s shop. You may think that you can’t possibly get excited about fishing tackle or crocheted tea cozies. The people who will read your descriptions are excited about the products. They want to be excited and want your descriptions to pique their interests even further. Even if you are not excited about the product, get excited about the storytelling. The most effective product descriptions will bring the reader into the story using natural language.
Write your opening statement
The opening statement is the introduction to the reader. If you write a boring opening sentence, you risk losing the reader right away. You want to engage either imagination or emotions right at the start. Some of my favorite opening phrases are:
“The right dress will” – This gives the reader confidence.
“If you are like me” – Provides empathy and an emotional connection.
“This dress will make you feel like” – Invokes emotion and imagination.
“Just imagine yourself” – Brings the reader into the story as the main character.
Just imagine yourself standing out and turning heads, wearing this beautiful summer dress while walking your favorite beach, as the waves dart between your feet as the sound of the waves and seagulls delight your ears.
Write benefits instead of features
Once you set the scene with the opening statement you then just need to keep their attention. Move on to the details and features of the product. Resist the urge to list the features and instead give the benefits of each feature.
For example instead of saying “These clothes are durable and long-lasting” say something like “The durable material means that even with your active lifestyle, you’ll be able to enjoy this wonderful outfit for years to come” or “The low neckline will be sure to turn heads and make you the center of attention.”
Write to the future
If you write to the future you can put into the reader’s mind the possibility of buying the product. In a way, we are holding back the feeling unless the reader is committed to buying.
“This dress looks great for any occasion”
“You will look great in this dress no matter the occasion”
This puts into the reader’s mind the future where they own the dress and it also brings the reader into the story.
Write a closing
After several rounds of writing the benefits part of your story, it is time to wrap it up. In the last sentence, you want to give the reader permission to buy. It will depend heavily on the product you are selling, but some of my favorite phrases are:
“You can’t go wrong with..”
“Treat yourself with the dress you deserve”
“You’ll never regret the way you will look in this dress”
I hope that you find this product description generator helpful and I wish you all the possible success in your online endeavors.