Nurturing Email Campaign

A Nurturing Email Campaign is a series of emails that are used to form a relationship with a subscriber. Eventually, the campaign usually motivates a subscriber toward a purchase. This is a type of campaign where a stream of marketing materials is sent at pre-determined intervals.

A typical nurturing email campaign will use a lead magnet, a freebie that is used to entice a person to exchange email details for the item.

Examples of Lead Magnets

  • Checklists
  • E-Books
  • Product Samples
  • Online courses
  • Templates
  • Coupons
  • Memberships

Nurturing Email Campaign Templates

MessageScribe, our Marketing Email Generator software, will generate six email templates for your nurturing email campaign and fill out most of the information for you.

What you will need:

  • A lead magnet
  • A Product to sell
  • A discount offer
  • A blog post

Preferably the blog post should be one you wrote, but it can be from someone else if you don’t have a blog. If it is your own, it helps set you up as an authority and makes the selling of your product much easier.

Email #1 – Welcome

The first email will welcome your reader and let them get to know about you. It will also let the subscriber know what to expect in your upcoming emails and where they can find you on social media.


Hi {firstname},

Thanks for signing up!

Like you, I have a great interest in HTML5 games and am thrilled to be able to share this info with you.

Here is the link to your ebook titled Getting started with HTML5 Games here.

[insert link here]

Just a little bit about me, so you know where I’m coming from. I’m a expert game coder who has been working with HTML5 games for about a long time now.

I’ve been building games since the 1980s. I’ve worked from Silicon Valley to Bangkok building games.

What to expect

Here is what you can expect from me over the next few days. I’ll be sending you:

  • Helpful emails about HTML5 games
  • Links to my videos
  • Some tips to help you out

What you should do now

  • Please make sure you check your spam folder so you don’t miss these emails.
  • Say hello to me on [social links]
  • Download the ebook, and enjoy! If you’ve got any questions just email me.

If you’ve any questions about the ebook or HTML5 games, don’t hesitate to contact me.



Email #2 – Be Useful

The second email in your email nurturing campaign should be to follow up and let them know that you are still around. It is also a way to be helpful to your subscriber by sharing some free information that is related to the reason they signed up. Lastly it will set up that you’ll be writing again and just hints at your product.


Hi {firstname}

Just writing to see if you have any questions about HTML5 games after getting the ebook?

I wanted to share some information with you on a blog post that I wrote about HTML5 games called How to scale games in Phaser. I think you’ll find it interesting and I’d really like your feedback on it.  You can check it out here.

[insert blog link here]

I’d really like to know what you think

I’ll be back in a few days with some more infomration to share.



Email #3 – Follow Up and Personal Story

The third installment in your nurturing email campaign should be to remind the reader about the information in the first 2 emails. You should also share some additional information here, such as a YouTube Video.


Hi {firstname},

Did you get a chance to read How to scale games in Phaser yet? I know everyone is super-busy, but I think you’ll find it useful. If you didn’t see it yet, here is the link.


I also thought you might like to see this (blog post/video):

HTML5 games has really helped me to succeed, and I guess that’s why I like to talk about it so much

I like to help other programmers with HTML5 games too.

My Story

[personal story here]

Oh, by the way, did you find the ebook helpful? Please let me know because feedback really helps me to improve the ebook.

In the next email, I’ve got something really special to tell you about.

Until then,


Email #4 – The Product Reveal

This is the email where the product will be revealed. Our list builders will help you put together a list of reasons why the person may be interested in the product and what they can expect if they don’t get your offer. It also offers a discount price for a limited time.


Hi, {firstname}

I hope you’ve been enjoying the information I’ve been sending. I got feedback from several readers, making me happy to know that people appreciate it.


If you want to get serious about HTML5 games and you want an easy way to make HTML5 games, you’ll need to get this online course.

This is a paid offer, but I wouldn’t mention it if I didn’t think it was worth every penny

This Product is called The Ultimate Game Developer Crash Course For Absolute Beginners, and it is something I strongly believe in.

With this online course you will:

  • Make Exciting Games
  • Learn how to make your own games
  • Learn how to build templates

Without this online course, however, you’ll be doomed to:

  • waste time looking for solutions
  • ALWAYS be working harder than you really need to
  • make it a lot harder for yourself than is necessary

Although the online course goes for $147, I’m able to offer it for $19.

Nothing good last forever though, and I can only give you 7 days before the deal ends

If you want to make HTML5 games then this is what you need to do that. Don’t throw away your shot!

If you’ve any questions, I’m standing by.


Email #5 – Address Doubts

This email will ask the question “Is this right for you?”. This is a technique used to cast away doubt in the mind of the reader. Although it sounds as if you may be talking the prospect out of the offer, it can gently push them towards a purchase.


Hi {firstname},

If you are still reading these emails, I’m assuming that you might be on the fence about the The Ultimate Game Developer Crash Course For Absolute Beginners

Are you wondering if The Ultimate Game Developer Crash Course For Absolute Beginners is right for you? Is it worth the cost?

This isn’t for everyone, and I don’t want you to purchase if it isn’t right for you.

HTML5 games isn’t for everyone

Absolutely don’t buy the product name if:

  • You’re looking for a magic solution.
  • Someone who “knows all this stuff”
  • You would rather if someone just did it for you

On the other hand, if you are ready to get serious about HTML5 games and see how it can help you, then click the link below.

[link here]

If you do feel you are one of the special ones who fits in with HTML5 games then don’t hesitate any longer. Time is running out fast!

Hope to see you sign up!


Email #6 – Closing the gate

This is the last email in the nurturing email campaign series. It pushes the reader to make a decision and reinforces the points made in the earlier emails.


Hi {firstname}

Sorry to say all things must come to an end. And so it goes with the The Ultimate Game Developer Crash Course For Absolute Beginners offer.

The price will go back to 147 instead of 19

Just a reminder that the product will

  • Make Exciting Games
  • Learn how to make your own games
  • Learn how to build templates

If you want to make HTML5 games then join the other programmers who took action.

I hope you will join us {firstname}!



This is a typical nurturing email campaign but you can of course add more emails to the middle of the sequence. The more information you give to a reader may help to set yourself up as an authority. If you give too many free items, however, it may spoil your audience and will sour them on actually purchasing from you.

I hope this will help you get started if you want more detailed information on email nurturing campaigns I highly recommend you check out