Here are some free product description templates to help you build content for your shop. These are all created with my description template generator. Just fill in the blanks with any words that you find suitable.
If you’ve tried to write descriptions independently, you know it can be frustrating to stare at the blank screen. The product description templates or other tools on this website can help you be stress free when building this detail of your store.
I found writing really hard because I just couldn’t come up with ideas to put down. After reading a lot of examples, I started noticing patterns in the text. Once I saw that I started making apps to help myself and people like your good self build product descriptions quickly.
Update: I’ve made new product description templates to download for my newletter subscribers.
Women’s Fashion
These product description templates are good for clothing, jewelry or accessories. See the bottom of the page for suggestions for filling in the blanks.
Women’s template #1
The right [product] will not only give comfort but as well as boost self-confidence. The [adjective] [feature] will give you a feeling of lightness and freedom. The [adjective] [feature] adds a look of distinctive taste. The [feature] will accentuate your [part of the body] while showing off your [part of the body]. A [product] like this will take you from day to night effortlessly and keep you ready for tomorrow.
Women’s template #2
This [adjective] [product] will bring a certain understated elegance to your look. The [adjective] [feature] will give you a feeling of personal satisfaction and the [adjective] [feature] will bring out your feminine side. The [adjective] [feature] adds a look of wealth and elegance. This beautiful [product] shows off just enough to be sexy.
Men’s Fashion
Use these male oriented product description templates for men’s clothing and accessories.
Men’s Template #1
Strong and durable, this handsome [product] will be with you for years to come. The [adjective] [feature] will give you a feeling of personal satisfaction. A [feature] adds a classy detail. The [adjective] [feature] adds a look of distinctive taste. Once you start wearing this [product] you will never go back.
Men’s Template #2
Simply put, the right [product] will completely change your style. The [feature] will keep you looking strong and bold throughout your day. The [feature] design adds a touch of strong and bold fashion. The [feature] will make you look stylish. This Men’s Shirt will be perfect for the [season] and [season].
Home Decor
Use these home product description templates for anything for the home, such as pictures, lamps, furniture.
Home Decor Template #1
[season, holiday] is less than a [time] away and this [product] for your home decor will help announce its arrival. Decorating a room is like preparing a recipe. You need the right ingredients and the [feature] makes this [product] a tasty fit. This [product] features a [feature] that can be used to store your knick-knacks with grace and style. The [feature] will definitely bring so much charm to your living space. This [product] will make your home a beautiful and inviting space that you rarely want to leave.
Home Decor Template #2
Create a stunning look that will make a truly unique statement in your home with a [product] link this one. The [feature] adds a lot of detail to the design. The [feature] makes this great for storage anywhere in your house. The [feature] will retain its charm for a long time. With this cute [product], you don’t have to break the bank to give your home a mini-makeover!.
Templates for Practical and Useful Items
Use these templates for tools, kitchen appliances or anything that is more useful than it is decorative.
Practical template #1
This [product] will keep you organized and save you time. The [feature] will allow you to get the most for your money. The [feature] achieves more [thing] while controlling [result]. The [feature] makes this [product] easy to maintain. This [product] will make you feel abundantly productive!
Practical template #2
This [product] is so durable that you can plan on it lasting many years. The helpful [feature] does a lot of work up front will save you a lot of time down the road. This [product] has a [feature] that will [result] for years to come. The easy-to-use [product] will allow you to [action] stress-free. A practical [product] like this will satisfy all your [subject] needs.
General Template
If your product doesn’t fit in any of the categories above, try using these:
General Template #1
As soon as I learned about [product] I instantly [action]. For keeping [goal] this [feature] will provide you with [thing]. The [product] sports a [feature] that makes it worth the purchase. [feature] makes this [product] practical because it saves so much time and effort for you. Do not buy unless you love to save money!.
General Template #2
When it comes to [subject], you can [action] or [action], but what you don’t want to do is [action]. This [feature] will help bring out your [quality]. The [adjective] of this product saves you more than enough money to justify the cost. The [feature] will have you feeling like you are floating on a cloud. This product is the best you can buy.
Fill in the blank Suggestions
Here are some examples of words that you can use to fill in the product description templates.
| Blank Name | Description | Examples |
| [action] | This is an action that your customer would want to take with your product or service | start running, learn to speak Spanish, dress smartly, build something |
| [adjective] | A descriptive word that describes the noun following it. | beautiful, red, small, elegant, brilliant, wonderful |
| [cause] | A social issue | Save the whales, Women’s rights |
| [fact] | Something you want your customer to know. | Bali tigers are extinct., The capital of Ukraine is Kyiv. |
| [feature] | something about the product or service | long sleeves, steel material, long-lasting battery |
| [feeling] | How a product or feature will make the customer feel | Happy, Satisfied, Frustrated, Delighted |
| [goal] | This is what your customer will want to achieve with your product or service. | weight loss, making money, build a house |
| [how often] | A time interval | every day, occasionally, on a regular basis |
| [problem] | The problem your product or service can solve | Not enough money, bad health, problems finding the right gift |
| [product] | This refers to your product or service, or a type of product or service | Dress, Accounting Services, Building Supplies |
| [reason] | A reason a problem or solution exists | too expensive, not enough time, does it for you |
| [subject] | The genre or classification that your product or services covers | Rock Climbing, Weight Loss, Fashion |
| [thing] | A general noun. Just fill in a word that makes the most sense | Color, Concentration, Pencil |
| [type of person] | Either a gender, a profession, or a special group | Men, Women, Doctors, Teacher, Soccer players |
| [type of product] | The group that your product or service belongs to. | Dresses, Drills, Writing Services |
Feel free to use these product description templates in your store. If you need more templates, just checkout my product description template generator.